PROJECT: TADANORI YOKOO—THE WORLD AFTER DEATH

Tadanori Yokoo—The World After Death
Poster Design | 2017 | College Project

 

In this project, each student in class was assigned a graphic designer, and we were supposed to design a poster for their exhibition at SFMOMA. The designer I got is Tadanori Yokoo, a Japanese graphic designer and artist. The supernatural phenomena he encountered as a kid and his friend’s death have had a strong impact on his work. He shows great interest in religion and death, which is the reason why I named this exhibition The World After Death.

The demons are from the famous Japanese painting 百鬼夜行 (Night Parade of One Hundred Demons). The wave is from Hokusai's most famous work, 神奈川沖浪裏 (Under a wave off Kanagawa). The harakiri figure in the middle is my own illustration, representing Yokoo’s friend. The background is his favorite element, a radiant sun. The Golden Gate Bridge at the bottom of the poster represents the location of this exhibition, San Francisco.

Here is the poster, bus ad, and postcard in context.

MICROSITE: TADANORI YOKOO—SFMOMA ONLINE SHOP

TADANORI YOKOO—SFMOMA ONLINE SHOP
Website Design | 2017 | College Project

 

As for the extension of this project, I built a Tadanori Yokoo SFMOMA online souvenir shop as a microsite of SFMOMA’s online museum shop as well as this exhibition’s site. Yokoo’s works are animated when the user scrolls down the page. The souvenirs are based on the design I developed in the poster.

Here is the video demo.





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